By: Ebenezer Adu-Gyamfi for Ghanaiannews Canada, 12 January 2026
Accra, Ghana New research from SumsureIQ, a leading market and economic research firm in Ghana, shows that the country’s Fast-Moving Consumer Goods (FMCG) sector made notable gains in 2025 despite ongoing economic challenges marked by high inflation, cost-of-living pressures and currency volatility.
Growth in Volume and Value Sales
According to SumsureIQ’s full-year performance review, total FMCG volume sales in Ghana rose by approximately 13.7 % in 2025 compared to 2024. Food products accounted for the largest share of this growth, contributing roughly 74.4 % of the total volume increase. Non-alcoholic beverages followed with 11.4 %, non-food items with 8.5 %, and alcoholic beverages with 5.7 %.
In terms of value sales (total money spent), the FMCG sector experienced an even more impressive rise of around 41.8 % year-on-year. The surge was primarily driven by food products which made up about 56.1 % of the value increase followed by alcoholic beverages (28.4 %), non-alcoholic beverages (9.7 %) and non-food products (5.8 %).
What Ghanaians Bought Most
Within the food category, several staples stood out in consumer spending. Products such as rice, edible oil, milk, tomato mix and food seasoning/taste enhancers were among the primary contributors to the sector’s growth in both volume and value. Leading food manufacturers and suppliers included Lele, Wilmar, GB Foods, OLAM, AWB Trading, Nestlé and Promasidor, while popular brands included Abena, Frytol, Gino, Onga, Ideal, Maggi, Indomie, Carnation, and Kivo.
The report also highlighted growth in non-alcoholic beverages, with volume up about 5.8 % and value up 30.3 % compared to 2024. Top brands in this segment included household names like Voltic, Bel-Aqua, Verna, Malta Guinness, Milo, Cowbell, Coca-Cola, Fanta and others. Likewise, alcoholic beverage and non-food products showed increases, supporting broader consumer demand across varied product types.
Premiumisation and Consumer Trends
SumsureIQ’s analysis suggests the Ghanaian FMCG market may be experiencing “premiumisation” — where new products command higher prices per unit weight — especially in the beverage segments. This trend indicates not only increased consumption but also shifts in consumer preferences toward higher-value goods.
The research further points to a gradual improvement in average living standards in 2025 compared to the previous year, as consumers spent proportionally less of their income on basic food items. This shift potentially reflects greater purchasing power and more disposable income available for other necessities and FMCG products, even as inflation remains a factor.
Looking Ahead
According to SumsureIQ’s founder and CEO, Dr. Erasmus L. Owusu, these findings suggest that Ghana’s FMCG market is beginning to recover alongside the broader economy, bolstered by easing inflation and consumer adaptation to existing economic pressures.
Overall, the 2025 FMCG performance review reveals a resilient consumer market in Ghana, with food products dominating consumption patterns — and growing interest in beverages and non-food items — setting the stage for continued sector expansion in 2026.
